Here’s What You Get:
- Module 1 – Getting Started: What you need to know to begin
- How and why an email newsletter brings you clients
- Three big newsletter challenges (and how to overcome them)
- 7 Secrets of a successful email newsletter
- Key beginner mistakes to avoid
- Module 2 – What to Write About: Developing topics that resonate with your audience
- How to identify your expertise
- How to identify your perfect client
- How to decide what to write about
- How to identify an endless supply of fresh, useful content
- Module 3 – How to Write: Simple ideas and techniques for making writing easier
- Finding – and using – your unique, authentic voice
- The importance of writing with detail
- The “I can’t write” obstacle and how to overcome it
- Module 4 – The Simple Content Formula: Using stories and personal experiences to maximize connection
- Why personal stories are so powerful
- How to weave personal stories into your newsletter
- A simple article structure for any newsletter
- Module 5 – Newsletter Layout: Creating a structure that works best for you and your audience
- Developing your standard layout
- Creating a “layout skeleton”
- Headers and subheaders and why they matter (a lot)
- Balancing useful vs. promotional content
- Module 6 – Formatting Do’s, Don’t’s and Insights: Tips and guidelines for improving readability and impact
- Optimizing newsletter length
- Whether or not to require a “click to read”
- Understanding which format types are the most effective
- Formatting for smartphones and tablets
- Module 7 – Expanding Your Reach: Leveraging your content in multiple ways
- Integrating and maximizing social media
- Blog, newsletter or both?
- (Many) additional uses for your newsletter content
- Module 8 – Email Vendors and Additional Support: Building a team for maximum efficiency and results
- Email Vendors – why you need one; what to look for
- Do you need a designer?
- Do you need a tech resource?
- Do you need an editor?
- Do you need a virtual assistant?
- Module 9 – How to grow your list: Proven tactics for increasing audience size
- Start with the people you know
- Optimize your web site
- Share your content broadly
- Leverage public speaking opportunities
- How to grow without spamming people
- Module 10 – Delivery Logistics: Tips and guidelines for in-box success
- When and how often to publish
- How to get your newsletter opened
- Welcoming new subscribers
- Managing “bounce-backs”
- Measuring success
- Staying motivated!
