The Ultimate Certification Program for Email and SMS Marketing for eCommerce Marketers
Welcome to eCom Email Certified
Why Choose eCom Email Certified?
Your instructors, Jimmy Kim and Chase Dimond, have years of experience generating millions in email and SMS revenue.
From foundational strategies to advanced automation, deliverability, and analytics, you’ll get everything you need to succeed.
No fluff or filler—just actionable insights, templates, and playbooks that you can implement right away.
What You’ll Learn in this 25+ hour, 175+ Module certification program
Module 1:
Retention Marketing Fundamentals
- 8 Deep-Dive Lessons
- Interactive Quiz
Topics Covered:
– What is Retention Marketing?
– Why Email Marketing?
– The Basics of Email Setup
– Understanding Email Lists
– Basics of Audience Segmentation
– Email Campaign Basics
– Understanding Deliverability Basics
– Complication & Legal Considerations
Module 2:
Deliverability
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11 Deep-Dive Lessons
-
Interactive Quiz
Topics Covered
– What is Email Deliverability?
– Basic Factors Affecting Deliverability
– The Metrics: Understanding Bounce Rates
– Authentication Protocols (DMARC / SPF/ DKIM)
– Sender Reputation
– Spam Traps and Blacklists
– Improving Email Deliverability
– IP Warming
– Advanced List Hygiene
Module 3:
Design & Styling
Great design isn’t just about aesthetics—it’s about functionality, accessibility, and conversion. We’ll cover everything from templates and typography to interactive elements and A/B testing.
- 12 Deep-Dive Lessons
- Interactive Quiz
Topics Covered
– The Basics of Email Design
– Introduction to Email Templates
– Best Practices for Images in Emails
– Responsive Email Design
– Typography in Emails
– Call-to-Action (CTA) Design
– Advanced Email Layout & Grids
– Designing for Accessibility (ALT TEXT)
– Interactive Email Design
– Personalized Design Elements (Technical)
– Design Systems & Email Branding
– A/B Testing for Design
Module 4:
Copywriting
From crafting compelling subject lines to segmenting messages for personalization, you’ll learn how to engage readers, drive conversions, and maintain a strong brand voice.
- 12 Deep-Dive Lessons
- Interactive Quiz
Topics Covered:
– Introduction to Email Copywriting
– Writing Effective Subject Lines
– The Basics of Writing for Engagement
– Writing Persuasive Copy (Direct Response)
– Crafting Stories for Email
– Segmentation & Personalized Copy
– Conversion-Focused Copywriting
– Copywriting for Different Campaign Types
– Testing & Optimizing Email Copy
– Advanced Personalization & Dynamic Copy
– Brand Voice Development
– Copywriting for AI & Automation
Module 5:
Email Strategy for eCommerce
Learn how to craft targeted welcome sequences, drive engagement through event and product launch emails, build loyalty with VIP segments, and create an omnichannel approach.
- 8 Deep-Dive Lessons
- Interactive Quiz
Topics Covered:
– Introduction to Email Strategy
– Building a Welcome Email Strategy
– Event Marketing Strategy
– Product Launch Strategy
– Re-Engagement Strategy
– VIP Customer Loyalty Strategy
– Omnichannel Campaign Strategy
– Measuring & Optimizing Email Strategy Performance
Module 6:
Audience Management & Segmentation
- 13 Deep-Dive Lessons
- Interactive Quiz
Topics Covered:
– Introduction to Audience Management
– List Building & Growing Your Audience
– Basic Segmentation Techniques
– List Hygiene Basics
– Behavioral Segmentation
– Advanced List Growth Strategies
– Email Preferences & Subscriber Control
– Engagement-Based Segmentation
– Advanced Segmentation Techniques
– Cross-Channel Segmentation
– Lifecycle Segmentation
– Data-Driven Audience Optimization
– MVC Framework
Module 7:
Automations & Behavior Triggers
- 9 Deep-Dive Lessons
- Interactive Quiz
Topics Covered:
– Introduction to Email Automations
– Setting Up Basic Automations
– Abandoned Cart Automation
– Building Multi-Step Automation Workflows
– Behavioral Triggers & Automations
– Post-Purchase Automations
– Testing & Optimizing Automations
– Advanced Behavioral Triggering
– Advanced Abandoned Cart Recovery
Module 8:
Campaigns (Newsletters & Announcements)
- 14 Deep-Dive Lessons
- Interactive Quiz
– Creating Basic Newsletters
– Introduction to Product Announcements/Launches
– Basics of Tracking Campaign Success
– Advanced Newsletter Techniques
– Seasonal & Event-Based Campaigns
– Promotional Campaigns & Discounts
– A/B Testing for Campaigns
– Designing High-Impact Product Launch Campaigns
– Segmented Campaigns for Newsletters
– Creating Omnichannel Campaigns
– Measuring Campaign Performance & ROI
– Advanced Segmentation for Campaigns
– Newsletter Strategy & Personalization
Module 9:
Analytics & Data
- 9 Deep-Dive Lessons
- Interactive Quiz
Topics Covered:
– Introduction to Email Marketing Metrics
– Basic Reporting
– Advanced Email Metrics
– Segmentation & Analytics
– Optimizing Campaigns Through Data
– Deep Dive into Email Attribution
– Advanced A/B and Multivariate Testing
– Predictive Analytics & Customer Behavior
– Cohort Analysis & Retention Tracking
Module 10:
AI & Email
- 5 Deep-Dive Lessons
- Interactive Quiz
Topics Covered:
– Introduction to AI in Email Marketing
– Automated Send Time Optimization
– AI-Powered Subject Line Suggestions
– AI for Basic Personalization
– AI for Email Copywriting Assistance
