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Helen Stephanie (Stef) Joanne – Building Your Empire
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Helen Stephanie (Stef) Joanne – Building Your Empire

Original price was: $997.00.Current price is: $9.99.

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Helen Stephanie (Stef) Joanne – Building Your Empire

(I’m not kidding)
Not when you have a million Instagram followers…
Not when you have more time or money…
Not when you have more experience…

Even if you’re a social media nobody.
Even if you’re allergic to tech.
Even if you’ve yet to figure out what you’re going to sell.
Even if you’ve tried to launch online and made zero sales.

Let me be clear…

This isn’t another ‘rah rah’ coaching system. Feeling fuzzy and motivated is nice, but it doesn’t make money.
I want YOU to be ‘in the know’.

(because making money online shouldn’t be this little known secret formula….right?!?)

I have tirelessly refined my process into a bulletproof system that anyone can implement, regardless of your level of business experience or social media following.

The results are undeniable.

A Proven Step-By-Step System That Shows You Exactly How To Launch Your Online Business In Painstaking Detail
You Can Literally Just “Swipe And Deploy” My Exact Formula To Create & Launch Your Own Online Empire.

….Without Overwhelm, Pitfalls, Or The Fear And Frustration Of Failure!

Who is this for?

A few examples (not limited to) who have implemented and proven the Business Engine:

  • Personal Trainers & Fitness Pros
  • Business Coaches & Consultants
  • Relationship & Love Coaches
  • Nutritionists & Health Practitioners
  • Influencers & Experts
  • Specialty Industry/Niche Pros

The Business Engine works regardless of what it is you’re going to offer:

  • Digital Courses
  • Online/Offline Coaching
  • Membership Websites
  • Online Information Products




My name is Stephanie Joanne (you can call me SJ).

As an online brand and business coach, my mission is to demystify online marketing for modern-day entrepreneurs just like you!

I graduated with honors from the school of hard knocks.

I started from the bottom, came up through the trenches, built my business on a solid foundation of relentless hustle, and am proud to have earned my place at the top.

I’ve built 2 successful businesses in
2 completely different industries.

I am real, I am gritty, I am gutsy, and I get to WORK.

I have appeared over 200 times in the media and built my personal brand to be one of the most-recognized in my industry, while single-handedly scaling my business across 9 different revenue streams.

“It’s rare to see people start in one industry and then change to dominate another…SJ has transformed and refined her formula into something anyone can implement,regardless of their level of business experience”
– Huffington post

I pride myself in being a coach who gets you.

I get the challenges, I get the struggle, I get the overwhelm, and most importantly, I get the mission.

I get that success for you is not a “want”…

It’s a NEED!

I get it because just like you, not long ago, I had a vision of what I wanted to do and all the reasons in the world why it ‘may not work’…

I decided to go for it.

I figured it out (and then some).

An Online Business Building Program Helping Modern Day Entrepreneurs Create And Launch Extremely Profitable Online Businesses So They Can Make Impact And Bank

The BYE (Build Your Empire) Program Is Designed To Hold Your Hand (Virtually) Through The Process Of Creating And Launching Your Own Online ‘ Business Engine’.

Everything You Need From Beginning To End Is Inside This Program – No Missing Pieces.
Just Like That…..



Mission One:

Get clarity and confidence as you build a solid foundation for your new Online Business. Know WHAT you are selling (your offer), WHO you are selling it to (your audience), and intimately understand HOW you are going to sell it (the Business Engine).

OFFER CLARITY » Articulate what you do, how you do, and what your offer is with crystal clear clarity so that you position yourself as anything but another “me too” marketer.
​KEY DECISIONS » Make all necessary decisions about the ins n’ outs of your offer (including offer type, delivery method, and price).
​TECH LOCK DOWN » Make sure you have all your essential Business Engine tech. We will walk you through all the options. No “techy bones” required.
​90 DAY LAUNCH ENGINE CHECKLIST » The step-by-step roadmap you’ve always dreamed of. From every video you need to watch to every little task you need to complete – it’s all outlined for you. Follow this checklist, and you will launch – that’s a promise.
​CRITICAL BUSINESS ENGINE LESSONS » Turn into a confident online marketer so that you are in control and understand how everything works (including how you’re going to make mullah as you launch and scale)

Mission Two:
Create & launch all necessary Business Engine parts to start building your new audience.

This program strategically teaches you to start building your audience before you create your offer. This way, when you’re ready to launch your offer – you’ll have an audience to sell to (we don’t mess around).

LEAD MAGNET » The secret sauce that attracts your audience of qualified prospects. All templates are provided to design your irresistible, high-converting lead magnet.
AUTOMATED EMAILS » Launch your automated email sequence that introduces you to your new audience, builds credibility, positions you as their go-to expert, and ultimately gets your prospects primed to buy from you.
OPT-IN & THANK YOU PAGES » Build your high converting landing pages. Use the templates and follow our behind-the-screens walkthroughs (no “techy bone” required).
TRAFFIC » Start sending traffic (prospects) to your Business Engine with today’s current audience building strategies. The ‘Ultimate Traffic Gameplan’ will have you leveraging the most effective organic (free) and paid traffic options.
LAUNCH YOUR FACEBOOK & INSTAGRAM ADS » The A-Z of launching your first Facebook and Instagram ads. Includes ad image creation, copy, targeting, and complete behind-the-screen tech set-up and walkthroughs – we’ve gotcha covered.
WEEKLY CONTENT & SOCIAL SCHEDULE » Grow relationships with your new audience and be sure to always stay top of mind with a consistent content strategy. Everything you need to know and do is mapped out for you. Weekly schedules and templates, all of it done-for-you.

Mission Three:
Effortlessly walk through the process of getting your paid offer ready to launch. Including all necessary Business Engine parts to market and sell it (as well as everything that happens post-purchase as you welcome & onboard your new clients).

OFFER BREAKDOWN & DELIVERY » Detail all the ins n’ outs of how your offer breaks down and how you will deliver it. Every resource you need is provided. Just plug in your offer details and make it your own – voila!
OFFER PAGE » Draft and launch your (badass) offer page using the guides and templates provided (so you don’t have to worry or wonder about what to say and how to say it). The step-by-step video tutorials show you exactly how to build it. From copy-pasting your text to formatting, to design – get it done without a slice of tech overwhelm.
PAYMENT ORDER FORMS & POST PURCHASE PROCESS » Set up your payment order forms (so you can take payment #chaaaaching) and trigger your post-purchase automation (everything you’ll need to send out after the sale).
NEW CLIENT ONBOARDING » Set up your new client on-boarding process. This includes the delivery of any offer content, ‘getting started’ resources, and new client automated email sequence to make sure your new clients are onboard with ease. YEPP! All the templates are provided (including new client email sequence, new client questionnaires, coaching agreements, “how coaching works” templates).

Mission Four:
Time to launch your offer to the world. This mission takes you through your first live promotion. From planning to launching and everything in-between.

PLAN YOUR FIRST LIVE PROMOTION » Map out all your live promo details including when and how to promote. Choose your promo incentives and create messaging that hits home and stands out using the templates provided.
MARKETING CALENDAR » Mark your first (and next) live promo on your own marketing calendar. This is the system you’ll be copy-pasting for all your future promotions and to grow and scale your business. For now – let’s get the first one launched.
LAUNCH YOUR LIVE PROMO » Schedule your live promo emails and social campaigns. Learn how to show up, stand out, engage, and prospect during your live promotion.
​SALES & ENROLMENT » Sell without being (or feeling) “salesy.” You’re hooked up with all the scripts and training you need to overcome objections and get the sale. Look, I need this to work for you, which is why I insist that you take my sales systems (because they work). Swipe my email and message templates, copy my lead tracking and follow up strategies, and get right into launching.
When you arrive at the end of Mission 4, you have arrived at your ultimate mission…

Congratulations are in order – You have launched your online business!

…the Verified Launch Club Awaits….

The VLC (Verified Launch Club) is an exclusive group of driven entrepreneurs who have completed all 4 BYE Missions and launched their online business in 90 days.

It’s been done many times before. Now it’s YOUR turn.

Keep your eye on the prize. Do what you came here to do. The steps are all mapped out for you – all you have to do is follow them. Before you know it, we will pop a bottle of virtual champagne and welcome you to the VLC.

As a VLC member, you’ll get exclusive access to:
​SECRET VLC VAULT » Access to high-level VLC member only content to grow and scale your online business.
RECOGNITION » Get recognized as an entrepreneur who has proven to the world (and more importantly yourself) that you mean business.
NETWORK » You will be welcomed into an exclusive community of driven go-getters to network and grow with.

“I made $10,000 in 24 hours with my very first online launch! I’m hyper-focused, hyper-organized and finally no longer scatterbrained. My revenue has gone way up!

SJ gave me the step by step roadmap that I was needing so badly. If you’re putting in the work and don’t feel like you’re getting the results you deserve, SJ is the perfect fit for you! I made back my investment back right away and have 10x it within 90 days!”

~ ABBY POLLOCK, Online Coach & Digital Course Creator

“I know how hard it is to trust people on the internet but take it from me, SJ is the real deal. I just had a $10,000 launch!”

~ OONAGH DUNCAN, Online Coach

“Honestly, I didn’t even have the money to spend, but I knew I would have to find it. Working with SJ was the best decision I have ever made for my business. I’m paying my bills. I am my own boss. I am profiting!

I owe all of that to SJ. She will teach you all of the back-end stuff that most entrepreneurs don’t think about. Don’t make excuses. If you’re on the fence….just do it!”

– TRAVIS DARR, Online Coach


This is the roadmap you’ve been waiting for. If you follow it, you can not fail – Guaranteed.

From the moment you start, all the way to your launch, this program walks you through
the process in the right order.

Every video you need to watch and every single task you need to complete – everything you need to do is outlined on your 90-day launch checklist.

Follow this checklist, and you will launch.

Oh…it isn’t designed to be decoded by a rocket scientist! It is simple, straightforward, and set up for you to win.

Direct access to me (SJ!) personally so you can ask me anything during our live weekly Q&A calls!

I will hold you accountable, make sure you’re never stuck, overwhelmed, or unsure of anything as you build and launch your Business Engine.

This is the extra support and mentorship that will take you all the way to the finish line! #PRICELESS

Instant (and lifetime!) access to the private BYE members lounge – the most badass and hardworking community on the interwebs.

Connect, network, get feedback and support from me, Team SJ, as well as your BYE peers who are right there in the trenches with you!

No one gets left behind!

I know what’s out there. The “other guys” offer pieces of the puzzle.

This is the whole damn puzzle.

You’re here to launch your online business in 90 days.

This program is set up to make sure there is absolutely nothing that gets in the way of making sure that happens.

Nothing left out. Nothing missing.

This program is everything I wished for back when I was getting started. I searched for it.

It didn’t exist.

Like you, I was motivated, ready, and willing to work. Turning to Google and Youtube only to find truckloads of confusing, conflicting information, without clear action steps – and definitely no guarantees.

I was left without progress, overwhelmed, disorganized, and immobilized with anxiety.
I knew then if I ever figured this out and made it work…

I would teach it.

The Build Your Empire program was born

Behind-the-screen video tutorials every step (and click) of the way.

I can’t tell you how many times I’ve gone through a course telling me WHAT to do, leaving me clueless about HOW to actually do it. That won’t happen here.

Everything is designed for immediate implementation. No complicated training. No tech learning curve. And no “techy” bone required.

This bonus hooks you up with behind-the-screens access and real-time set up of my own calendar set up.

This is the secret sauce to my productivity, personal accountability, and success. It will be yours too.

I will walk you through the set-up of your own 3 calendars (personal, project plan, and promotion calendars).

This is how you will stay focused on your project plan (launching your business) while effectively managing all the moving pieces in both your business and your life.

I have never shared this system before. But, failure is not an option – with this Bonus I’ve just made absolutely sure of it.

Does the idea of creating all the content for your business have you completely bogged down and overwhelmed?

This Bonus has you covered! I’m giving you all my personal materials including every single template and guide you’ll need, email sequences, social media promotional posts, landing pages, agreements, member communication, and oh so much more.

By the way, you’re not just getting copies, you’re getting editable formats you so edit them and make them your own (just add your own spin and voice). Voila#ThankMeLater

I have removed the guesswork, stalled progress, and unpredictability of building your online business.

No more aimlessly searching the interwebs drowning in information and random to-dos, stuck wondering what the heck you should be working on today, this week, this month.

I’ve created this step-by-step ‘Business Engine’ for you to follow. It allows anyone, regardless of knowledge, experience, or tech skills to build a profitable online business from scratch!

This is the big kahuna of programs available to build your online business. It’s complete. It’s proven.

If you follow the steps, you will launch your online business.

THAT is my promise to you.

Never worry about losing access to the BYE program content.

With lifetime access, you can revisit the program anytime over and over again.
Leverage the material to launch your next offer(s) as you grow and scale your business.

*Includes any and all program updates so that you always have the most current, client and customer attracting strategies as the digital landscape continues to evolve.

If you’re on the fence… or if other trainings/coaches have left you stranded (and skeptical)…

Then I want to give you EVERY opportunity to put Build Your Empire into action and implement the ‘Business Engine’ for yourself.

I’m giving you a full 30 days to go through the training, get ahold of the checklist, and implement the action items.
If you reach out within 30 days to show me that you’ve taken action (you’ll be asked to provide proof of work), and for some crazy reason you don’t want to continue, then I’ll be happy to return the investment.

To confirm, you absolutely must do the work and show me that you’ve put the strategies into action to be eligible for a refund.

Build Your Empire is for people who are committed to implementing new profit-generating systems. This program is NOT for tire kickers only interested in collecting more information and digital dust on their hard drives.

There’s so much transformation waiting for you on the other side of this training. Since my main goal is your success, I’m not afraid to dish out this guarantee to help you feel absolutely confident in your decision to pull the trigger and jump in.


Q: What exactly is the BYE program?
A: The Build Your Empire (BYE) program is a business building program for online service-based entrepreneurs. Whether you’re planning to sell online or offline coaching (1:1 and/or group), online information products, membership website access, or high ticket (coaching and consulting), BYE walks you through the step-by-step process of taking your idea to market with current and proven online marketing systems.

It doesn’t matter where you’re at in your business development when you join BYE. The program starts with creating or solidifying your offer idea and quickly moves into setting up all the necessary elements of an online business engine.

By the end of the program, you’ll have a complete and powerful sales system for lead generation, relationship and community building, and selling your offers.

Q: Who exactly is this program for?
A:This program is perfect for business/life/self-help coaches as well as fitness/health/wellness professionals. BYE is for any entrepreneur who wants to sell their services online and make money leveraging online marketing tool. Whether you have coaching, services, a membership website or digital courses, online marketing is the only way to succeed in today’s digital marketing landscape.

To make sales, you need both a sales process as well as prospects. The BYE system teaches you how to build your sales process (the business engine) and attract the right prospects from start (creating your offer) to finish (launching your online business).

Q: Will this program work for my business?
A: The BYE program has been tested and proven to work in any industry! So if you’re ready and willing to put in the work and open to change and coaching, you will see real results using the online marketing tools in BYE. Check out some of the testimonials.

These are real people, all with different businesses, skills and needs who were sitting exactly where you are today. The BYE program has changed their businesses and their lives. It has been tested over and over. Time and time again, the results have been clear. It works!

These are real people, all with different businesses, unique skills, and personal needs who were sitting exactly where you’re at today. The BYE program changed their businesses and lives.

This system has been tested over and over. Time and time again, the results have been clear. It works!

This is the EXACT program that took me from being scared, frustrated and overwhelmed, to running a 7-figure online business (and has done so for many others, too)!

Q: What if I’m brand new, just starting out and I don’t know what I am going to offer yet?
A: Then this program is perfect for you! The first BYE mission walks you through the process of deciding who your audience is going to be, what it is you’re going to offer, or simply solidifying what you’ve already done.

This program is the formula to do things the right way (aka build a business that makes money, honey) whether you’re just starting out or have been in business a while.

Q:When does the program start?
A: The BYE program starts as soon as you join! To avoid overwhelm, the Missions are time drip released based on when you join the program so you stay focused on one thing at a time! No squirrels allowed.

The program is designed to have you build and launch your business in 90 days with the ultimate goal of joining the Verified Launch Club so Getting Started and Mission 1 are unlocked the minute you log into the membership site. Mission 2 is unlocked 10 days after you join, Mission 3 is released on day 35, and Mission 4 on day 50.

Flying through the program Netflix style and want access earlier? No problem – just email support and we’ll unlock Missions early for you!

You also get LIFETIME access to all the program content so you can always go back and give yourself a refresher as we update the content with the latest techniques on the reg!

Q: Are there other costs associated with building my online business?
A: To build the pieces of your Business Engine, there is software we recommend that is designed specifically for online marketing. Depending on which software you choose, there is going to be a monthly fee ranging from $15-99 USD. We go through our recommended options based on price and functionality, and give a behind-the-screens comparison of them.

To build your audience, we recommend a traffic game plan of both free and paid lead generation. Running Facebook and Instagram ads does require you invest money to show your ads to your ideal clients.

However, your budget for this is personal to you and we recommend you invest only what you comfortably can to build your audience and grow your email list.

Q:When do I get access to the content, FB group and live calls and how long will I have access?
A: The Getting Started and Mission 1 are unlocked immediately inside your private membership website. Mission 2 is unlocked 10 days after you join, Mission 3 is released on day 35, and Mission 4 on day 50.

You’ll be invited to join our private Facebook group as soon as you sign up and jump on the next scheduled live Q&A call.

You have lifetime access to all program content and the Facebook community, and the live weekly calls are guaranteed for 4 months from your start date.

Q:What if I’m not techy? Like Z-E-R-O knowledge of online marketing software?
A: No problem! And you’re not alone – almost all BYE members say this in the beginning. We show you behind-the-screens exactly how to set up and connect all the pieces in your Business Engine so there’s no prior tech experience needed.

Keep in mind, just like learning a new language, there is going to be a learning curve to using new software, but we are ALWAYS here to help walk you through it.

Q: How much support can I expect to get? What if I have questions or need feedback?
A: Get ready for MAXIMUM support with your vision, goals and execution! Attend WEEKLY live Q&A calls with SJ.

Submit your questions and know that you are fully supported and never “stuck” in any part of the process. You also get bi-weekly Team SJ calls where you can jump right on the call with them and get live feedback, help, and support with everything from tech, sales, lead generation, copy and anything in between!

Actively participate in the members only Facebook group. Get feedback and support from the team, as well as others who are right there in the trenches with you.

*Can’t make the calls? No sweat! All calls are recorded and you’re welcome to submit your questions ahead of time and catch the replay to receive your coaching.

Q: What if I join and change my mind? Can I get a refund?
A:I want to give you EVERY opportunity to put Build Your Empire into action and implement my Business System for yourself.

That’s why I’m giving you a FULL MONTH to go through the training, keep up with the assignments, implement the systems, and launch! This is not a hit it and quit it system!

I know you’re here for a reason. I KNOW you want to make an impact. And throwing in the towel ain’t your thing.

If you reach out within 30 days to show me that you’ve kept up with all the work (you will have to show me proof!), and for some crazy reason STILL haven’t seen any progress, then I’ll be happy to return the investment.

Course Page: Helen Stephanie (Stef) Joanne – Building Your Empire
Size: 3.84 GB